5.4.7. How do we make sure that the community and dog owners know about the vaccination campaign?

Advertising of campaigns locally can be carried out a week before the chosen vaccination day by distributing leaflets, posters and letters to community leaders (who will inform community members in formal and informal meetings). The information should be posted at all popular places including schools (children are an important target group), political party offices, shopping centres/markets and government offices. More intensified efforts can be made by using specialized advertisement teams that will deliver information about the vaccination day across a village using a megaphone (using vehicles, bikes or motorbikes). Appropriate adoption of local tools for reaching a wide audience is critical. At local, regional and national levels a range of media and materials such as leaflets, newspaper advertisements, radio, TV programmes, and social media (e.g. Twitter, Facebook, YouTube) can be used. The involvement of religious leaders (e.g. in Islamic countries, the imam) is also highly effective. The announcement of dog vaccination weeks to be conducted once a year at fixed time points should also be considered. See Section 4.2 of the Canine Rabies Blueprint for more information on how to develop a communications plan for a vaccination campaign.

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Photo courtesy of the Serengeti Carnivore Disease Project

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Version 4 - last updated May 2017