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4.3. Evaluating the campaign and its impact
Evaluation is usually the first step to be cut in health communication initiatives if funding is limited, but it is critical in demonstrating success, identifying areas of improvement, and justifying funding for future years. The results can influence politicians and decision-makers to lobby for change and provide a solid foundation for expanding the communication campaign to other regions. Most importantly of all, evaluation demonstrates whether your messages have really impacted the way people think and act.
4.3.1. Process evaluation
4.3.2. Outcome evaluation
4.3.3. Measuring the impact: how have the messages changed how people act?
4.3.4. How do I interpret the results of a survey to measure impact?
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ELIMINATE CANINE RABIES
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Introduction
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Roles and Responsibilities
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Infrastructure, legislative framework, costs and funding
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Communications plan
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4.1. Importance of an effective communication plan
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4.2. Developing a communication plan
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4.3. Evaluating the campaign and its impact
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4.3.1. Process evaluation
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4.3.2. Outcome evaluation
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4.3.3. Measuring the impact: how have the messages changed how people act?
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4.3.4. How do I interpret the results of a survey to measure impact?
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4.1. Importance of an effective communication plan
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Operational activities
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The Stepwise Approach towards Rabies Elimination: a tool for planning and evaluation
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Introduction
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