Home page > ELIMINATE CANINE RABIES > Communications plan > 4.2. Developing a communication plan
4.2. Developing a communication plan
Communication planning consists of eight, interrelated steps that can be adapted to most settings. Following these steps, evaluation is a critical part of assessing the success of your campaign.
4.2.1. Assessing the science
4.2.2. Defining the purpose of the communication
4.2.3. Identifying and understanding who needs to be involved
4.2.4. Developing messages
4.2.5 Testing messages
4.2.6. Choosing media and channels for messages
4.2.7. Determining the best timing for delivering messages
4.2.8. Launching the campaign
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ELIMINATE CANINE RABIES
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Introduction
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Roles and Responsibilities
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Infrastructure, legislative framework, costs and funding
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Communications plan
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4.1. Importance of an effective communication plan
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4.2. Developing a communication plan
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4.2.1. Assessing the science
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4.2.2. Defining the purpose of the communication
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4.2.3. Identifying and understanding who needs to be involved
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4.2.4. Developing messages
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4.2.5 Testing messages
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4.2.6. Choosing media and channels for messages
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4.2.7. Determining the best timing for delivering messages
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4.2.8. Launching the campaign
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4.3. Evaluating the campaign and its impact
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4.1. Importance of an effective communication plan
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Operational activities
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The Stepwise Approach towards Rabies Elimination: a tool for planning and evaluation
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Introduction
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