Home page > ELIMINATE CANINE RABIES > Communications plan > 4.3. Evaluating the campaign and its impact

4.3. Evaluating the campaign and its impact

Evaluation is usually the first step to be cut in health communication initiatives if funding is limited, but it is critical in demonstrating success, identifying areas of improvement, and justifying funding for future years. The results can influence politicians and decision-makers to lobby for change and provide a solid foundation for expanding the communication campaign to other regions. Most importantly of all, evaluation demonstrates whether your messages have really impacted the way people think and act.


4.3.1. Process evaluation



4.3.2. Outcome evaluation



4.3.3. Measuring the impact: how have the messages changed how people act?



4.3.4. How do I interpret the results of a survey to measure impact?









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Version 4 - last updated May 2017