Home page > ELIMINATE CANINE RABIES > Communications plan > 4.2. Developing a communication plan

4.2. Developing a communication plan

Communication planning consists of eight, interrelated steps that can be adapted to most settings. Following these steps, evaluation is a critical part of assessing the success of your campaign.


4.2.1. Assessing the science



4.2.2. Defining the purpose of the communication



4.2.3. Identifying and understanding who needs to be involved



4.2.4. Developing messages



4.2.5 Testing messages



4.2.6. Choosing media and channels for messages



4.2.7. Determining the best timing for delivering messages



4.2.8. Launching the campaign









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Version 4 - last updated May 2017